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Irish Beef

Commercial food promotional website.

A re-imagining of an existing site with a fully responsive rebuild and scalable WordPress implementation.

The Brief

Charged with a complete re-vamp of the old, tired looking version of the site whilst preserving much of the existing content. It had to use the same CMS, WordPress, and follow the theme presented by the client in their initial design.


Working for the design agency, Spinnaker, we were presented with a modular design, a single page for mobile and a single page for desktop, with all the building blocks for the site from which the other pages were to be constructed. The aim of the site was to re-invigorate the content and re-engage with the end users.

Extending Wordpress

We took the existing site implementation and turned it into a scalable, high-traffic WordPress website. Intelligent use of WordPress's inbuilt functionally and 3rd party plugins (such as repeating fields) allowed us to build the unique page templates required for each section, create a flexible number of recipe steps and enable use of a single template to drive the various layouts for other sections.

The result is an easy to use, beautiful looking website that made its way to number one on Google for a number of search terms.

Remote hosting

In this instance, the site was hosted by the client on a private set of servers which meant we had no direct access. To get round this, we worked closely with Spinnaker on packaging up an installable set of files for the IT team responsible for deploying the site. Support was carried out by phone, email and our ticketing system while a process for reglar updates was created to package up code in an easy to roll out fashion.

The site was re-launched in October 2015 and has seen a good up take in traffic and organic SEO. New recipes and Chefs are being added to the site monthly as well a ‘How To’ section with useful beef cooking tips!


Shall We Talk?

Call us on 03333 051 020 to chat through your requirements or arrange a meeting. Alternatively, complete the project form.

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